![Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune](https://content.fortune.com/wp-content/uploads/2022/07/GettyImages-1241480667-1-e1659025514539.jpg)
Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune
![Altria in talks to buy vaping startup NJOY for at least $2.75 billion, divest its stake in Juul | Fox Business Altria in talks to buy vaping startup NJOY for at least $2.75 billion, divest its stake in Juul | Fox Business](https://cf-images.us-east-1.prod.boltdns.net/v1/static/854081161001/c0382881-3d7a-4463-9314-4c3cbf5270fc/79c35c1c-910b-4ab9-a8c3-217eb824f4f6/1280x720/match/image.jpg)
Altria in talks to buy vaping startup NJOY for at least $2.75 billion, divest its stake in Juul | Fox Business
![Juul products, bottom row, are displayed at a smoke shop in New York, Thursday, Dec. 20, 2018. Altria, one of the world's biggest tobacco companies, is spending nearly $13 billion to buy Juul products, bottom row, are displayed at a smoke shop in New York, Thursday, Dec. 20, 2018. Altria, one of the world's biggest tobacco companies, is spending nearly $13 billion to buy](https://c8.alamy.com/comp/2MKX4YT/juul-products-bottom-row-are-displayed-at-a-smoke-shop-in-new-york-thursday-dec-20-2018-altria-one-of-the-worlds-biggest-tobacco-companies-is-spending-nearly-13-billion-to-buy-a-huge-stake-in-the-vape-company-juul-as-cigarette-use-continues-to-decline-ap-photoseth-wenig-2MKX4YT.jpg)
Juul products, bottom row, are displayed at a smoke shop in New York, Thursday, Dec. 20, 2018. Altria, one of the world's biggest tobacco companies, is spending nearly $13 billion to buy
![Altria in talks to buy vaping startup NJOY for at least $2.75 billion, divest its stake in Juul | Fox Business Altria in talks to buy vaping startup NJOY for at least $2.75 billion, divest its stake in Juul | Fox Business](https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2022/06/931/523/juul-2.jpg?ve=1&tl=1)
Altria in talks to buy vaping startup NJOY for at least $2.75 billion, divest its stake in Juul | Fox Business
![Is Altria Stock A Buy During The Current Dip? Yes, JUUL Being Gone Is Good (NYSE:MO) | Seeking Alpha Is Altria Stock A Buy During The Current Dip? Yes, JUUL Being Gone Is Good (NYSE:MO) | Seeking Alpha](https://static.seekingalpha.com/cdn/s3/uploads/getty_images/459017715/image_459017715.jpg?io=getty-c-crop-16-9)